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The website plays an important role in your business.
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. Good web design helps you keep your leads on your page.
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website. So try to make your website attractive.

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Web design is important because it impacts how your audience perceives your brand. Good web design helps you keep your leads on your page and compete with competitors